Because services are intangible, marketing messages for services do more than sell services. Communications render services more tangible, and give prospects something firm to evaluate.
As a result, marketing communications for most services haul around a heavier burden than communications for products. A bright red Porsche 911 convertible, for example, speaks loudly and beautifully for itself. [...]
HelpMeSis.com.au is a brand new website that acts as a portal featuring the very best Australian online shopping sites and information websites. The comprehensive and well-researched website has been two years in the making and saves women valuable time and frustration by only showing the best and most relevant websites in each of the many [...]
Fundraising is exactly what the word implies - it’s the process by which non-profit organisations raise money, by requesting donations or selling products or services. Fundraising is a significant way that these community groups obtain the money that’s required for them to perform their operations, and pay for the facilities and programs that the group [...]
As a customer service concept, relationship marketing is not new. For decades, business-to-business marketers have employed account managers who have the responsibility to dedicate themselves to key clients. In the financial world, `relationship banking’, whereby high-yield customers are assigned a personal manager, has been practised for many years.
When direct marketing is embraced to establish connections [...]
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