Archive for the 'marketing' Category

Direct Mail - One Way to Raise Donations

Posted by Manny Mazda on 24th May , 2009

A direct mail campaign is often the most practical way to reach many potential donors. Sending letters also is a simple way to raise money. There is no need to recruit, train, manage and motivate a large group of volunteers. A handful of people can run the entire operation. And you will find you will [...]

How to Sell Your Vehicle

Posted by Manny Mazda on 15th May , 2009

Unless you are considering keeping your old vehicle and passing it on to someone else, you will eventually need to sell it. There’s many ways to sell your car, but first let’s consider the preparation of your vehicle prior to advertising or trading.
Presentation is the major factorThe first thing one should consider when selling an [...]

Beautiful Brussels - Heart of the EU

Posted by Manny Mazda on 9th May , 2009

Often featured in the media as the seat of government of the European Union (EU), Brussels is much more than a city of officials. It is a meeting point all the diverse cultures in Europe, and exudes a unique multicultural energy.
Brussels is not only the heart of the European Union. The Belgian capital is a [...]

Don’t Write Off the Share Market Just Yet

Posted by Manny Mazda on 10th April , 2009

Some investors have a different perspective on stockmarket downturns. They see the low stock prices as an opportunity to invest in a good deal.
During times of economic turbulence, it is our natural instinct to guard our assets and distance ourselves from risk. While this reaction is unsurprising, it can also mean missing out on profit [...]

Your Attitude Determines Your Business Future

Posted by Manny Mazda on 9th March , 2009

You have found a business for sale, you have bought it, so what now? With all the pieces of your new business just about in place, there is a crucial Issue to discuss, You. The most important ingredient in small business is the owner, and the most important ingredient in the owner is their attitude [...]

Do Your Print Ads Suck ? Fix them with Adwords

Posted by Manny Mazda on 2nd March , 2009

One of the best things about Google Adwords is you can test and measure your advertising messages quickly and for little cost.  Why not invest 10% of your print budget in Adwords testing and reduce the risk of an ad bombing?
With print advertising you write the copy, select the graphics elements get it typeset, send [...]

Helping Aussie businesses with online advertising during hard times

Posted by Manny Mazda on 23rd February , 2009

While times are tough, online advertising spend has increased “Online advertising is surpassing $1.7 billion for the 2008 calendar year, representing an increase of $364.25 million or 27% year-on-year growth according to figures released today by IAB”. Clickfind is the first Australian business directory to help fellow Australians out in a time of need by [...]

Awnings - Purposes and types

Posted by Manny Mazda on 11th February , 2009

Most awnings work as exterior awnings, protecting windows, entries and floorspace from the elements and providing privacy. In residential buildings, awnings are usually found in backyards for entertaining guests, covering parking spaces, and on windows along the side of the home. Awnings are also installed on the exterior face of the [...]

Looking for a business for sale ?

Posted by Manny Mazda on 7th February , 2009

If you are looking for a business for sale, visit business2sell.com.au
This web site is for buyers, sellers and business brokers. Categories include food, retail, automotive, transport and every other imaginable category. There’s businesses for sale there at all levels of investment.
With the uncertain economic climate it make sense to investigate owning your own business.
Although running [...]

Establishing a Unique Selling Proposition

Posted by Manny Mazda on 2nd February , 2009

Your brand image is primarily an emotional construct. Emotion is probably always more powerful in swaying people than reason, but people like to be able to rationalise their choices. This is where awareness of another advertising theory - the USP - can be helpful to you.
The USP, or unique selling proposition, formula was developed by [...]