Lack of focus is the most common mistake people make when trying to improve their search engine rankings. It’s a natural mistake to want to rank on as many keyword phrases as possible. The trouble is that approach doesn’t work any more. Search engine marketing is no different to any other personal endevour, be it [...]
How does Google treat PDF documents ?
Google treats PDFs the same way as it does html and text. It will spider and index PDF documents (so long as they are not locked), and report them in the search engine results page. The rules about on-page optimisation for web pages also apply to PDF documents. Use [...]
Google have a nice little service called Google Local which integrates into Google Maps. You can register your business for free and if someone does a search on your business type, you will be listed with a map of the local area and a flag pointing to your location.
The process works as follows:
1. Sign up [...]
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